Third Space Brewing’s ‘Black Is Beautiful’ Beer is a Great Local Initiative
Third Space Brewing is making an impact in the Milwaukee community. Today, they’re releasing a new beer titled ‘Black is Beautiful’. It is an imperial stout. All sales of this beer will go directly to the Black Leaders Organizing Communities in Milwaukee. Third Space notes in their Facebook post that this will not be the only time they are working with BLOC and plan on having a long-term partnership with the local non-profit. The ‘Black is Beautiful’ beers were started by Weathered Souls Co. in San Antonio, and Third Space Brewing brought it to Milwaukee.
View this post on Instagram
Thursday we release our version of the Black is Beautiful project started by @weatheredsoulsbrewing to raise awareness and funds for equal justice. We will donate 100% of sales (not profits) to a great local organization supporting people of color in our community: @blocbyblocmke. Check out the great work BLOC is doing in our community. We look forward to a long-term partnership with BLOC to help raise up black voices and effectuate change. Pre-orders for Black is Beautiful open at 5:15 p.m. Wednesday for pick ups starting Thursday at 2 p.m. 4-packs are $20 with every dollar going to the cause. Additional donations can also be made in our square store that we will give directly to BLOC. Link in bio. #blackisbeautiful #blacklivesmatter #milwaukee
This is a great idea by the people running Third Space. A good way for the brewery to give back into the community. We have seen efforts made by Lakefront Brewing as well and I’m sure there are others in the area that have put campaigns together. That said, this is the most well-thought-out idea creating and brewing a beer where all profits go towards a local cause supporting Milwaukee’s black community.